2017 Best Hotel Loyalty Programs

The Most Popular Hotel Loyalty Programs

Are you wondering what the most popular hotel loyalty programs are? J.D. Power completed a Hotel Loyalty Program Satisfaction Study. The study measured customer satisfaction by examining four factors (in order of importance): ease of earning and redeeming rewards (35%); program benefits (27%); account management (22%); and member communication (16%). Satisfaction is measured on a 1,000-point scale.

The study discovered that frequent travelers are searching for more than free hotel nights when it comes to redemption options. The best reward redemption option is products purchases at retailers, followed by redemption involving special events. The top five hotel loyalty program reward redemption options are:

  1. Merchandise purchases at retailers
  2. Redemption involving special events
  3. Car rentals
  4. Dining
  5. Hotel stays

When it comes to the most popular hotel loyalty program, Marriott Rewards is the winner. The World of Hyatt program came in only one point below Marriott Rewards. The third most popular hotel loyalty program is Hilton Honors.

Top 10 Best Hotel Loyalty Programs

  1. Marriott Rewards
  2. World of Hyatt
  3. Hilton Honors
  4. IHG Rewards
  5. Starwood Preferred Guest
  6. Best Western Rewards
  7. La Quinta Returns
  8. Club Carlson
  9. Choice Privileges
  10. Wyndam Rewards
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The 2017 Hotel Loyalty Program Satisfaction Study measures member satisfaction with hotel rewards and loyalty programs. The study is based on 4,682 responses from rewards program members who experienced five or more trips in the past 12 months and was fielded in September-October 2017.

best hotel loyalty programs business travel life


Business Travel Life

Business Travel Life is an online resource supporting the road warrior lifestyle. We give business travelers the tools they need to maintain their wellness and productivity when traveling. The topics we cover include business travel tips, travel workouts, healthy travel hacks, travel products, general travel tips, and industry trends. Our goal is to make business travel a healthier experience – and to make healthy travel practices more accessible to all road warriors.

Kristina Portillo, CPT, MS

Kristina is the founder of Business Travel Life. Her love of fitness and travel unified to create a resource for business travelers and road warriors who want to take a healthier approach to business travel. She has traveled for business on and off for the past eight years. Kristina received a Master of Science in Organizational Leadership from Colorado State University and received her Bachelors of Arts in Business Marketing from Chaminade University of Honolulu.

1 Comment
  1. Great article with lots of good links. I love the idea of earning a free night stay here or there. Thanks again for sharing.

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