The Most Popular Hotel Loyalty Programs
Are you wondering what the most popular hotel loyalty programs are? J.D. Power completed a Hotel Loyalty Program Satisfaction Study. The study measured customer satisfaction by examining four factors (in order of importance): ease of earning and redeeming rewards (35%); program benefits (27%); account management (22%); and member communication (16%). Satisfaction is measured on a 1,000-point scale.
The study discovered that frequent travelers are searching for more than free hotel nights when it comes to redemption options. The best reward redemption option is products purchases at retailers, followed by redemption involving special events. The top five hotel loyalty program reward redemption options are:
- Merchandise purchases at retailers
- Redemption involving special events
- Car rentals
- Hotel stays
When it comes to the most popular hotel loyalty program, Marriott Rewards is the winner. The World of Hyatt program came in only one point below Marriott Rewards. The third most popular hotel loyalty program is Hilton Honors.
Top 10 Best Hotel Loyalty Programs
- Marriott Rewards
- World of Hyatt
- Hilton Honors
- IHG Rewards
- Starwood Preferred Guest
- Best Western Rewards
- La Quinta Returns
- Club Carlson
- Choice Privileges
- Wyndam Rewards
The 2017 Hotel Loyalty Program Satisfaction Study measures member satisfaction with hotel rewards and loyalty programs. The study is based on 4,682 responses from rewards program members who experienced five or more trips in the past 12 months and was fielded in September-October 2017.
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